Jump with Jill – Note to HealthArt Form(s):
Jill Jayne meshed her credentials as a registered dietitian and experience as a musician to create Jump with Jill. By teaching nutrition through entertainment, Jump with Jill improves retention of healthy habits that are expected to last a lifetime. Let’s make nutrition rock!
Jump with Jill is a music-based health program for kids that makes nutrition education rock, offering audiences live concerts, recorded music, video experiences, and cross-curricular classroom activities. Known as the world’s only rock & roll nutrition show, Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. To date, the Jump with Jill show has been performed 3,000 times for a million kids across the United States, Canada, and Europe. This work has led to an Emmy® Award nomination, an invitation to the White House to meet Michelle Obama, a Grammy nomination consideration for Best Children’s Album, and performances at NFL stadiums. National media coverage includes NPR, Sprout, The Washington Post, and Nickelodeon’s Parents Connect. Created by registered dietitian and professional musician Jill Jayne, MS, RD, Jump with Jill is both educationally sound and completely rock & roll. Behaviorally focused and research-proven, the show creates a world where healthy is not just an important thing to do, but the cool thing to do.
Jump with Jill changes the way kids learn about health. Boring directives on what not to eat is one of the driving forces behind our culture’s neglect of what’s best for us. The truth is, people know what it takes to be healthy. Even a child can tell you to eat your vegetables and drink more water. But the gap between knowledge and action is widened by the cues to unhealthy behavior that inundate us every day: Professional athletes tout fast food in advertisements, vending machines offer our favorite sugar fix, and banner ads encourage us to shed pounds to look like a computer-altered model half our age. Advertisers work very diligently to convert sugar water into a hip, multi-million-dollar brand. They target kids to establish lifelong consumers. Today’s generation of kids needs to develop brand loyalty to healthy habits. We think it’s so important, we even sing and dance about it.
Armed with catchy songs, upbeat dance moves, and a hip wardrobe, Jump with Jill uses the same tools normally used to sell junk food and keep kids sedentary to empower kids to make healthy choices. We use singable mantras to make healthy habits memorable. Each song is focused on one healthy behavior that makes a broad goal like “being healthy” into a specific and actionable behavior like eat vegetables (“Eat Superpower Vegetables!”), enjoy fruit (“Enjoy Nature’s Candy”), and exercise regularly (“Compose the Beat of Your Body!”). Jump with Jill brings a full-scale technical production to your location that includes a set, lighting, microphones, and sound system to project live, original music at a healthy volume for our young audiences. The interactive, direct instruction offers structured dance breaks that allow audiences to sing and dance along with the onstage talent. Exercising while learning about the importance of exercise? It’s kinesthetic learning in action. By making healthy choices behaviorally focused and so irresistibly catchy that you’ll need to shake it, Jump with Jill energizes and engages audiences to make the healthy choices that show their bodies the respect they deserve.
And it works. Research on Jump with Jill demonstrates kids are tuned in. Not only does Jump with Jill get kids rockin’ and learnin’, the messages translate into an overwhelming positive response to the show and measurable behavioral improvements. In a 2013 study, teachers found the assembly to be excellent in entertainment value and student engagement. Students were measured to be very excited (92.4%), very happy (92.4%), and not at all bored (94.4%). In a 2009 study, 75% of all surveyed students reported trying to be more active and 81% of 4th graders reported trying to drink more water after seeing Jump with Jill. Even seven months after students’ exposure to Jump with Jill, the message regarding the importance of physical activity remained especially strong and continued to be recalled at similar rates to the initial assessment at seven weeks.